Signing on. Four shows in development.
POOF!ORIGINALS
A creator led entertainment network built around original shows, characters, formats and worlds, starring Yonna Jay.
Same host. Completely different worlds. That contrast is the network.
One second you are in the real world. Poof. Now you are somewhere completely different.
What started as Poof!, a variety show, is becoming something bigger: a destination where audiences come to watch original entertainment, with the long term vision of introducing shows starring other creators.
Think of it less like a creator channel and more like a mini television network built for the internet. Instead of uploading disconnected videos, PoofOriginals develops recognizable shows audiences can follow, anticipate, quote, clip and become fans of. Each series gets its own visual identity, title treatment, world, format, cast, signature segments and tone.
The thread connecting all of it is entertainment, personality, unpredictability, strong visual storytelling, and Yonna's ability to completely commit to whatever world she is placed in.
Every show transports the audience into another universe. The channel is the portal.
The audience
Public numbers from YouTube and TikTok, pulled September 11, 2026. Nothing projected, nothing rounded up.
17 of 40 cleared 100K · median 91K · average 127K
| Date | Episode | Views |
|---|---|---|
| Jul 16 | Kai Cenat Caught Me Sneaking Out Of Streamer University.. | 298,340 |
| Jul 16 | Day 1 At Streamer University! | 936,057 |
| Jul 17 | I Taught My First Drama Class! | 215,047 |
| Jul 17 | Kai Cenat Confronted Me.. | 183,112 |
| Jul 18 | I Got Counseling From YourRAGE.. | 68,850 |
| Jul 18 | I Taught Kai Cenat Tap Dancing! | 118,679 |
| Jul 19 | My Streamer University Musical! | 79,492 |
| Jul 20 | My Last Day At Streamer University! | 154,795 |
| Jul 20 | I Performed My Drama Show! | 170,931 |
| Jul 25 | Ranking EVERYONE From Streamer University.. | 87,399 |
| Jul 25 | What Happened At Streamer University.. | 75,336 |
| Jul 27 | KFC Mukbang With Deji and Yugi! | 41,879 |
| Jul 28 | I Hosted A Streamer Cookout! | 222,244 |
| Jul 29 | We Trained For Streamer Games! | 95,673 |
| Jul 31 | I Became A Mermaid For 24 Hours! | 119,615 |
| Aug 1 | Yonna Arrives at Streamer Games! | 49,809 |
| Aug 2 | I Competed in Streamer Games! | 94,167 |
| Aug 3 | Goodbye Streamer Games... | 50,889 |
| Aug 6 | I Spent 24 Hours As SpongeBob.. | 108,624 |
| Aug 7 | Yonna & Arky Work a 9-5.. | 25,165 |
| Aug 8 | Yonna Reunites With Cinna! | 47,438 |
| Aug 9 | I Played What's in The Box.. | 34,701 |
| Aug 10 | I Became A Voice Actor! | 259,493 |
| Aug 13 | I Tried Meditating With Lizzo! | 21,080 |
| Aug 14 | Yonna and Rakai Go To Streamer Prom! | 154,487 |
| Aug 15 | Yonna & BenDaDonnn Take Over A Concert! | 42,407 |
| Aug 18 | I Was Lacy's Care Taker For 24 Hours! | 217,932 |
| Aug 18 | We Played Messy Operation! | 47,823 |
| Aug 18 | Yonna & Lacy Have A Wingstop Mukbang! | 246,325 |
| Aug 20 | Yonna And Wardrobe Play Roblox! | 98,160 |
| Aug 23 | Yonna Reunites With Nick Nayersina! | 30,560 |
| Aug 23 | Spending The Day With Exotic Animals! | 36,211 |
| Aug 28 | I Opened An Ice Cream Truck! | 102,156 |
| Aug 30 | Playing Among Us With Kai Cenat! | 176,383 |
| Sep 1 | Competing In A Vollyball Tournament! | 67,919 |
| Sep 3 | Working Out With Brad Kraut! | 36,286 |
| Sep 5 | Spending The Day With Lonzo Ball! | 153,523 |
| Sep 7 | Spending The Day With Silky! | 57,131 |
| Sep 10 | Becoming A Model For A Day! | 21,119 |
| Sep 10 | Best of Yonna and Lacy! | 15,220 |
Her five biggest Shorts
Eleven real episodes, each cut to the moment viewers replay most. Sit back, it plays itself.
View counts as of September 11, 2026. Each clip starts at that episode's most replayed moment.
The green room
Everyone on this wall has made an episode with Yonna. 3.4M views across 21 collaborations since April. A network needs a host who can book the room.
Kai CenatStreamer University · 3 episodes · 1.2M views
LizzoGrammy winner · 21K views
Lonzo BallNBA · 154K views
Khan Asadi24 hours together · 663K views
Lacy3 episodes · 511K views
Rakai154K views
ANYME139K views
JasonTheWeen122K views
BenDaDonnn2 episodes · 108K views
YourRAGE69K views
Silky57K views
Deji and Yugi42K views
Brad Kraut36K views
India Love33K views
Nick Nayersina31K views
Arky28K views
One minute Yonna is starring in an absurd scripted comedy.
Poof.
Now she and Lani are chasing down a suspected cheater.
Poof.
Now she is searching the country for performers to build the greatest theatrical production ever made.
Poof.
Now she is standing inside a dreamy vintage kitchen, baking a cake.
Same network. Completely different worlds.
Four shows, four one-sheets. Each series gets its own title treatment, palette and world, so it is recognizable before anyone reads the name.
Programming guide
A proposed Season 1 grid for the network. Hover or tap any show to preview it, then tune in.
CH 02Now airing on YouTube
POOF!
7:00 PM The Big Jenkins Consult
A patient walks into a plastic surgeon's office with a request no doctor should agree to. Yonna is the doctor.
Tune inPoofOriginalsProposed Season 1 · all times ET
The flagship comedy universe.
An absurdist comedy and variety series where Yonna is dropped into exaggerated situations, characters, professions and worlds. Sketch, parody, improvisation, cinematic storytelling, recurring characters, and complete randomness.
One episode puts her in a plastic surgeon's office fielding a request no doctor should agree to. The next turns an ordinary errand into an overly dramatic cinematic universe. There is no permanent setting and no permanent storyline. Yonna is the constant. The world around her changes.
The goal is for an episode to feel like somebody handed her a television show and nobody told her what she was not allowed to do.
Tone
Saturday morning television meets sketch comedy meets internet humor meets a fever dream.
Visual world
What every frame should say
Anything can happen here.
Catching cheaters live · Los Angeles · 2026 · A Byson House creative
He thinks he got away with it.
He did not.
A comic, retro-styled world built on ownable, repeatable pieces: pink uniforms, BUSTED beepers, and a vocabulary for every kind of man who had it coming.
Two fake detectives. Real relationship drama. Complete chaos. Yonna Jay and Lani Aliza are two completely unqualified, self appointed detectives who catch cheaters live, for the girls.
A woman calls with a suspicion. Strange texts, unexplained locations, last minute excuses. Yonna and Lani take the case with fake badges, ridiculous confidence, and disguises that make them more noticeable. Clues get misread, bystanders get questioned, and by the end of every case somebody gets busted.
They may be ridiculous. The case is not.
One last bust. The trailer in five scenes, shot 9.8.2026.
Every case runs four acts.
Recurring segments the audience waits for.
Cheaters × COPS. The cases create stakes, the surveillance creates suspense, the confrontation creates payoff. Yonna and Lani create the comedy.
This looks like a serious investigation. Unfortunately, these are not serious detectives.
Best friends who somehow convinced themselves they are detectives. Their chemistry is the engine of the show.
RECCAM 01
SUBJECT02:14:07 AM
Wait, did you say blue durag?Creator, host, self appointed detective.@YonnaJayIRL
RECCAM 02
PARTNER02:14:09 AM
I told you. I'm out.Co-star, equally unqualified detective.@laniializaa
Known behavior
But when it is time to protect the woman who called them, they are completely committed to solving the case.
BUSTED is built on ownable, repeatable pieces of world building: props, slang and a uniform the fandom can copy.
Know your suspect
Public service announcement
If you suspect a flopper, dipper, or fumbler in your relationship, BUSTED may be able to provide you assistance.
Exercise your right to catch him.
Shot 9.8.2026 in Los Angeles · A Byson House production · Written and directed by Shalom · Starring Yonna Jay and Lani Aliza
You don't just find the greatest show. You build it.
A high energy reality competition with a comedic twist. Yonna searches the country for singers, dancers, magicians, comedians, circus performers, aerialists, illusionists, stunt artists and contortionists. Not to win a talent show. To earn a place in her actual cast.
The talent discovery of America's Got Talent, the chaos of Coulda Been House, the creative pressure of Making the Band and the transformation of America's Next Top Model, all inside a larger than life theatrical world. Yonna is the creator, ringleader, judge, mentor, chaos agent and comedic center.
Audiences should get invested in the contestants as people, not just performers: choosing favorites, arguing about eliminations, following rivalries, and feeling like they know the final cast before opening night.
The heart of it
A strange audition can become a star. A group of strangers can become a cast. An idea in Yonna's head can become an actual production.
Tone
Big. Funny. Emotional. Competitive. Theatrical. Chaotic. Aspirational.
Stage one · Episodes 1–2
A nationwide search. Hundreds of hopefuls audition for Yonna: polished professionals, questionable confidence, unforgettable energy, hilarious failures, emotional stories. Some completely surprise her.
Only fifteen acts get the Golden Ticket.
Stage two · Episodes 3–7
The fifteen move into Yonna's world to live, rehearse and compete. Challenges push them past the act that got them in. Then come the wildcards: recreate Yonna's favorite grilled cheese, design costumes from strange materials, win a game nobody could prepare for.
She is not asking “Can you perform?” She is asking “Can I trust you to be part of my show?”
Stage three · Episodes 8–10
The final five stop competing and start becoming a cast. Rehearsals, choreography, costume fittings, stage design, production meetings, creative disagreements, technical problems, last minute changes.
The camera goes behind the curtain while an idea in Yonna's head becomes a real production.
The finale
A fully produced theatrical spectacular directed by Yonna Jay. Music, dance, comedy, circus arts, magic, aerial and stunts, all on one stage.
The audience is not watching someone win a trophy. They are watching the thing everyone fought all season to build finally open. The prize is becoming part of the show.
Visual world
How the look evolves
A magical baking show.
A whimsical baking series inspired by the charm of vintage 1950s cooking television, reimagined through Yonna's personality and a modern, magical lens. Each episode centers on one beautiful dessert, pastry, cake or bun, and none of it behaves like a recipe tutorial.
The kitchen itself is magical. Ingredients appear. Objects move. Transitions happen through Poof moments. A simple step becomes a cinematic montage.
And while something sits in the oven for thirty minutes, Yonna could be doing almost anything, before suddenly remembering the cake. The waiting becomes comedy and story instead of dead air.
Tone
1950s cooking show meets storybook fantasy meets Yonna's chaotic personality. Warm. Girly. Whimsical. Comforting. Magical. Funny. Visually delicious.
Meanwhile, the cake is in the oven
MY CAKE!
Visual world
The rule
Nostalgic without being dated. The audience should almost be able to smell it.
These shows should not look alike. Each one has to stand on its own as a recognizable franchise, visually identifiable before anyone reads the title. The PoofOriginals identity is the connective tissue, so eventually someone can see a clip and know exactly where it came from.
PoofOriginals begins with Yonna Jay. It does not have to end with Yonna Jay. As the network grows it can introduce shows built around other creators, the place where internet personalities become hosts, actors, characters, producers and stars of their own franchises.
The creator changes. The genre changes. The world changes. The philosophy does not: creators deserve shows, not just content.
Not simply a successful channel. YouTube is the launchpad: where ideas get tested, characters get introduced, audiences get built and franchises get born. The shows audiences fall in love with can grow far past the platform.
We are not trying to make Yonna's next video. We are building a home for original creator led entertainment.
Characters.
Formats.
Franchises.
Worlds.
A network.
The place the internet goes when it wants to be entertained, not simply served another piece of content.
Yonna Jay's channel is where the network signs on. New worlds, new characters, and the shows as they roll out.
Watch on YouTubeFor brands, networks, studios and representation. Formats are open for integration, co production and licensing conversations.
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